Fuel the journey
Campaign
As interns at Noble Graphics Bulgaria, we took part in the ADCE “Greatness Challenge”, creating a crowdfunding campaign to fund our trip to Barcelona for the ADCE Awards.
We developed an interactive website where companies “donated” kilometres toward our journey (1785 km from Sofia to Barcelona).
Our insight was: 1785 km is equal to the amount of money we need- 1785 lv.
As donations increased, the plane moved closer to its destination and sponsor logos were placed along the route.
In return, we promised them to be on our case. Literally. Case study, suitcase, phone case, everything case.
Our idea was selected by BACA and came to life. We managed to find sponsors and raise the money.
We spent four days in Barcelona, two of them as part of the jury, meeting and learning from leading designers and art directors.
