Buzzar

Visual identity

Why do people choose mini markets over supermarkets? Shopping is faster, vegetables and fruit are fresher and often there’s cooked lunch.

The concept of Buzzar revolves around freshness. What’s fresher than farmer’s production? People love local food but it’s too much work to go to a farm, there’s farmer’s Bazaars but they only pop up from time to time.

Buzzar is the solution- mini market chain with the regular groceries plus a farmer’s stand with local vegetables, fruit, cheese, lutenica, eggs, milk etc. This way we also help the local Bulgarian producer.

Buzzar’s mascot is a duck made up from the letters of the logo. His roles change with his iconic hat which is also incorporated in the branding materials such as coffee cup lid, the bag.