Balchik museums

Visual identity 

The current identity of the four museums feels outdated and uninspiring, making it difficult to attract new visitors.

With this project, our goal was to transform that perception by creating a bold, eye-catching, and playful visual identity.

To achieve this, we developed a vibrant colour palette that immediately grabs attention and gives the museums a fresh, contemporary look.

The advertising campaign is based on the insight that many people visit museums without fully understanding what they’re looking at. We played with this idea by placing museum objects in unexpected and incorrect contexts, encouraging people to stop, look twice, and become curious about their real purpose.

Our project was selected among the top 10 out of 50 submissions and was exhibited at our university’s design exhibition.