Fuel the journey
Campaign
As interns at Noble Graphics Bulgaria, we took part in the ADCE “Greatness Challenge”, creating a crowdfunding campaign to fund our trip to Barcelona for the ADCE Awards jury.
We developed an interactive website where companies “donated” kilometres toward our journey (1785 km from Sofia to Barcelona). As donations increased, a plane moved closer to its destination and sponsor logos were placed along the route, even appearing on our travel “case” assets.
Our idea was selected by BACA and came to life. We managed to find sponsors and raise the money.
We spent four days in Barcelona, two of them as part of the jury, meeting and learning from leading designers and art directors.
